The adtech industry is under immense pressure to clean up its act. Everyone wants an adtech ecosystem that is accountable, safe and transparent. Instead, they are dealing with a complex and murky digital supply chain in which players deliberately exploit the opaqueness of technology to further their ends.
So what can marketers do to make the industry safe and transparent for every participant in the digital supply chain?
The report explores:
- How marketers can achieve transparency and fair trading, efficiency and effectiveness, brand protection, security and privacy.
- How marketers are responding by revisiting their marketing strategies.
- The Ethical Adtech Manifesto – a blueprint to rebalance the digital supply chain and achieve full transparency.