The Mobile Transparency Report
In 2016, mobile activity accounted for over 50% of the UK’s digital advertising, amounting to £3.86 billion. With this migration to mobile, advertisers and tech vendors need to think critically about the issues plaguing the ecosystem and how this translates across multiple devices.
Therefore, the debates around transparency, ad fraud, viewability, verification and brand safety should be no exception to the increased adoption of mobile.
With this in mind, iotec conducted a survey of 500 UK based marketers to get to the root of the industry’s transparency issues and better understand the challenges and opportunities of mobile programmatic.
The report explores:
- Marketers' top concerns when its comes to programmatic advertising on mobile devices.
- Factors driving mobile programmatic ad spend.
- Tips on how marketers should approach the mobile programmatic landscape.